Why Drop Shipping Can Work For Your Business
Friday, August 21, 2009

The growing world of business has dramatically changed over the past 10 years. Instead of people buying from stores they are searching online or ordering from catalogs more and more. Growing in popularity, drop shipping is the newest trend amongst business entrepreneurs. Rather than retailers supplying the product for their customers, orders are sent directly to the manufacturer or wholesaler, who are then responsible for shipping directly to the customers. Drop shipping allows suppliers to concentrate on manufacturing and shipping, while simultaneously allowing the retailer to focus on sales and customer service. Drop shipping provides many advantages to running a business; here are just a few of them described in more detail.

1. No inventory

One of the hardest things for retailers to decide is what they will offer to their customers. Based on what their customers want and need, retailers have to order the style and number of a particular item. With no inventory needs, you don't have to purchase the items before hand so that you have it available when a customer needs it. The wholesale drop shippers will be responsible for all of your inventory needs according to the needs of your customers.

2. No warehouse

If you don't have the space to house 5 or 500 of whatever you're selling, don't worry. Space for products and renting warehouses to house the products will not be necessary. There will be no warehouse costs whatsoever. Your wholesale drop shippers will be in charge of housing all products as well, leaving you with one less thing to worry about.

3. No boxes or packaging

Instead of dealing with packaging boxes and shipping related details, your main focus will be on orders and customer service. The wholesale drop shipper will take care of boxes and bubble wrap, leaving you more time to focus on marketing your business: expanding your website, creating promotions to promote sales, etc. It will also give you more time to deal with customer questions or concerns via your website.

4. Variety

Rather than ordering a select number of products for your inventory, your customers will have a plethora of items to choose from. Wholesalers can place individual, multiple, or large quantity orders. Instead of supplying your customers with a few things and seeing what they need more or less of, you will be able to meet their demands with immediate supply.

5. No upfront payments

Instead of paying upfront for a stock of products before you start selling them, you simply display the items you'd like to sell. Because you do not have to purchase the items before your customers order them, you are not bearing any risk at all. You avoid the risk of oversupplying and not being able to sell, due to lack of demand.

By not having to make large upfront payments for inventory, you benefit in two ways: 1) your start-up fee is less. All you have to invest is an initial fee to commit to the drop shipping company. Advertising fees are nothing compared to investing in a huge stock of product in order to get your business started. 2) If the products are not in demand, your company does not suffer, the drop shipper does (potentially). They have the inventory therefore they have to bear the risk of not selling it, leaving you with one less thing to worry about.

Talking about wholesale rings and how they may be purchased as close-outs and discount deals is no one's idea of poetry. Nevertheless, at any price level, it's a fascinating fact that perhaps the single item of adornment bearing the most powerful load of emotional and spiritual symbolism is, at base, nothing more than a circular band. Lovers don't exchange wedding necklaces; there's no member of the Beatles name Earringo Starr; and no highly accomplished Oxford philologist would devote ten years of his life to crafting the timeless fantasy epic, "The Lord of the Tie-Clasps." There's something about rings.

Rings go back pretty much as far back as human history. Wedding rings are written into both the traditional Christian and Jewish wedding ceremonies, though rings are now exchanged at weddings of every belief system known to man. The wearing of the ring on the fourth finger of the left hand is a little more recent: Renaissance England, where the ring finger was believed to contain a vein going directly to the heart. As for placing the ring on the left hand, that's because most people are right-handed and the ring may be less likely to be involved in an accident by a righty. This is, of course, very unfair to our left-handed brothers and sisters like me, but there you go.

Of course, rings commemorating romantic love are the tip of the iceberg, there are rings for friendship, rings that celebrate chastity and the complete opposite of chastity, rings that register your mood, and such non-fantasy rings of great power as the signet ring worn by the Pope, easily the world's most powerful single clergyman. And, yes, there are the rings of popular culture and the movies. There is the addictive, all-consuming ring of power which turns a fairly harmless creature into the monstrous but pitiable Gollum of "The Lord of the Rings" books and movies. Then there are the rings favored by such celebrities of various time periods as Ringo Starr, Sammy Davis Jr., Sharon Stone and, yes, Paris Hilton and the hugely expensive engagement and wedding rings exchanged by couples ranging from "Brangelina" (Brad Pitt and Angelina Jolie) to "Liz and Dick" (Elizabeth Taylor and Richard Burton). Rings have been used to dispense poison in numerous period melodramas and spoofs thereof, and the purity rings worn by teen faves the Jonas Brothers have been poked fun of in numerous venues, including "South Park."

What is it about rings that makes them so powerful, so much the stuff of legend going back to the ancient Norse tale and slightly less ancient Wagnerian opera cycle, The Ring of the Nibelungs? Perhaps it's the sheer simplicity of a circle, so expressive of the concept of eternity. And, with simplicity comes versatility, because rings can be as serious as the deepest of human commitments or they can express affection for kids' favorite animals or nostalgia for such bygone eras as the "hippie days" of the 1960s. Rings of course, may be made of the finest and most expensive materials such as silver, gold, or platinum or of the cheapest plastics. They can be bought at the most ornate retailers in the world like Tiffany's or Neiman-Marcus and obtained out of a box of Cracker Jack.

Ironically, there is perhaps less difference between expensive, inexpensive, and downright cheap rings than you might think in terms of how they are distributed. Even the most valuable rings in the world are, at some point in the process, wholesale rings. There are discounts available on even the finest rings and closeouts too, sometimes. Fortunately, whether a ring is a simple band built on an attractive decorative theme, holds a rhinestone, cubic zirconia, a relatively inexpensive precious mineral, or the finest jewel on the planet, the symbolism of this uniquely simple object representing power, love, and the eternal continuity of life remains strong. The provenance of a discount store can reduce the price level, but not the meaning.