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Chat your Way to Success: Social Media Marketing

-- 2011-12-13 3:00 am --

Social Media marketing is a great platform for marketing because it’s absolutely free. It doesn’t cost you anything except for your time. Channels, such as Digg, Facebook, and Twitter have millions of users every day. This provides you with a virtually unlimited audience to promote to. It is a powerful and economical tool for increasing your business.

The benefits of social media marketing are measured in terms of what it can do for your business. A huge advantage is that it provides you with links to your website. This helps increase both primary and secondary traffic, which in turn improves your search engine ranking. Increased traffic leads to greater popularity, which leads to more sales.

Why is social media such a well-liked platform? The principle behind this is simple. Consumers are influenced by the purchasing decisions of their peers. The more “friends” you have on your page, the more that you boost your influence over buying decisions. IModerate Research Technologies (http://www.imoderate.com/) did a study about this and found that consumers are much more likely to buy from brands that they follow on these sites.

Now that you understand what it is and why you should do it, let’s talk about how you should promote a small business using social media. The primary goal is to market your brand, advertise your specials and deals, and to build a solid reputation. If that seems like a tall order, it is. However, it is probably easier than you think.

Promote Your Brand- An advantage to the social media platform is that it makes your small business approachable. Stay in touch with your followers and encourage them to comment on posts. Share important facts, tips, and advice that your customers will relate to.

Advertise- Posting your deals and sales is effective, especially if you include a short informational blurb or link to the product or service you want to sell. You should consider offering coupons that are exclusive to your social media followers to reward them.

Build your Reputation- By demonstrating your knowledge about your product or service, you establish yourself as an expert. This builds credibility in the eyes of your followers. Postings should be informational in nature, and along the lines of helping the consumer solve a problem.

Social media allows you to establish a personal relationship with your customer. When you write, be authentic. Give them content that they will be interested in and use casual language. Never educate them just about what you are selling- outline a story so that you are showing them how it benefits them.

Comment on your followers pages. You may want to lurk for a few day to be sure that you understand what they are talking about, and then offer valuable information. Above all, be responsive to questions and contributions. Check out DollarDays in Facebook.