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DollarDays Banner Ads Featured on Retargeter

By: Joshua Unseth-- 2010-05-05 2:00 am --

A few days ago DollarDays was featured on Retargeter blog for our stellar banner ads. Maybe you've seen them. They liked our ads' clean look and use of white space, our concise messaging, and clear call to action.

For big and small businesses alike, these banner ads can be hugely effective. So, we thought it would be a good idea to hand off a few tips on how to put together a successful ad campaign.

  1. Clear, short messaging Writing ad copy is a bit like writing headlines. For the intelligent, creative writer, there is oftentimes the desire to put way more information in an ad than they should. For whatever reason, it might be better to say "Wholesale Pricing" than it is to say "Wholesale Pricing on more than 20,000 items". But it also might not be. Which brings me to my second point...
  2. Test...test...test... Sometimes you'd be surprised what works and what doesn't. Pretty banners can sometimes reduce clicks. Sometimes pretty banners increase clicks. Either way, you won't know until you test your creative.
  3. Include a Call to Action For savvy marketers, this is obvious. But most of us are not savvy marketers. You might be surprised how much better an ad performs when you write the words "Save Today" or "Start Saving" or "Call xxx-xxxx for more information". Make sure to include some sort of descriptive action in your ads.