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Getting Your Website to Rank in Search

By: Joshua Unseth-- 2010-07-12 4:00 am --

Online businesses and websites are getting free traffic from search engines every day. Search engine traffic is where you can find visitors who are looking to buy a product or service. For example, if someone was looking for the best prices on lawn mowers, they would likely type "cheap lawn mowers" or "lawn mowers on sale" into a search engine. That is the type of visitor that will likely buy a product. When websites rank for keywords that that indicate an users intent to purchase, they will see more purchases than when they rank for keywords that might indicate a shoppers intent to compare prices or features.

So how do you get your website to the top of search engines for phrases like "cheap lawn mowers"? Well you have to know how search engines work. Search engines will rank websites based on their authority. Authority will come from links pointing to a website. If a website links to your website, then you will have more authority with the search engines, thus, they will start to rank you higher in the results. The key is to get links with the correct anchored text. In the example, you would want the link to say "cheap lawn mowers". This tells the search engines what your website or page on your website is about. They will then start to rank you higher for that phrase and other phrases that are similar to that.

What it boils down to is keyword anchored links pointing to your website. The more the better, and the better quality of the links the better. A quality link is one that comes from an authority site to your site. A link from a friends blog that has nothing to do with lawnmowers will not help as much as a link from the John Deere website would. John Deere has good authority with the search engines and is relevant to your website. The more quality links you can get, the faster you will rise in the search engines rankings.

If you are in a niche industry that has pretty low competition in the search engines, then you can get only a few links and probably rank well in the search engines. One way you can get links to your website is through article directories like:

Those websites allow anyone to post an article. In exchange for the free content you are giving them, they will give you links to your website. This comes in very handy because you can choose your anchor text of that link. The more links you have to your site, the higher the search engines will rank you.