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Marketing Tips for Small Business Owners

-- 2011-10-10 1:00 am --

Running a small business is a challenge no matter the industry or circumstances. Often, as a small business owner, you wear many hats, from Chief Financial Officer to Janitor and everything in between. One of the largest tasks you have is marketing your business. Marketing is different from sales, although they are related. Marketing is getting your company name and product out in front of potential customers and clients. Sales is when you actually close the deal and make the sale.

Hopefully, you are passionate about your business and your products or services. Take every opportunity to talk to others about what you do and your business. You might be surprised at how often you will pick up new business simply by talking about it to others.

Take advantage of any professional business organizations you belong to, including professional women’s associations, small business community organizations and any other local organizations that are related to your industry or might have potential customers as members

Networking does not mean you have to be pushy about talking about your business. It simply means that you are happy to talk about what you do and what services or products you offer. Your excitement and passion will shine through and will inspire others to be comfortable doing business with you in the future.

Social Media
Another area of marketing that many small business owners are just beginning to discover is the power of social media outlets, like Twitter and Facebook. These social media outlets cost nothing to use and can direct a great deal of business your way simply by generating interest in your goods and services.

For example, if you have an ecommerce store or a traditional bricks and mortar store, you can send out Tweets a week in advance of a big sale you might be having. You can include a special discount code in the Tweet and all of your followers will be notified of the sale. They, in turn, may also send out the Tweet to their followers, which may result in more customers taking advantage of the sale.

Using social media can also be a boon to generating more internet traffic to your website. The more people that visit your website, the more you increase your opportunities to make sales. It also helps boost your search engine ranking.

Make Marketing a Priority
Although running a small business can be a daunting task at times, it can also be extremely rewarding. If you make marketing a priority, you will see a dramatic difference in your sales over the long term. Experts say that you should devote at least half of your time every day to marketing your business. This means that every activity that you engage in during that time period should be devoted to somehow generating new customers and increasing sales. Marketing includes a wide range of activities. Everything from writing new product descriptions on your website to giving a talk at your local Chamber of Commerce can be marketing activities. Think about the activities that you enjoy doing that promote your business and do at least one of them every day. Over the long run, you will see rewards in increased sales and new customers.