Small business retailers say that Grandmothers, not just Mothers, are the beneficiaries of Mother's Day gifts and most people buy their gifts the week before Mother's Day, according to survey results released today by DollarDays International.

DollarDays International is a premier Internet-based product wholesaler to small businesses and local distributors. The poll was featured on www.DollarDays.com and gauged the Mother's Day sales cycle for small businesses.

"The look of a traditional family is changing," said Marc Joseph, chief executive officer of DollarDays. "More and more people want to recognize those who have had an impact on their lives regardless if their technical name matches the holiday."

According to results, 43 percent of retailers say their customers will buy flowers (43 %) for their Mom or Grandma, followed by cards (20%).

The survey also shows that most people buy their gifts in advance. More than half (53%) are buying Mother's Day items one week in advance compared to 6 percent that will buy the day of. In addition, 60 percent of retailers said Mother's Day is a profitable holiday for their stores although not as profitable as Christmas or Valentines Day.

Joseph adds, "While many consumers complain about celebrating these "Hallmark Holidays," small businesses reap the rewards and so do our loved ones."

This survey is part of an ongoing series of DollarDays questionnaires that gauge the attitude, opinion and general business conduct of small retailers nationwide.

DollarDays International is a Web-based virtual warehouse, where small business owners and charities can find great deals on small business-sized orders for more than 30,000 consumer products, from toys and household décor to apparel, electronics and seasonal merchandise. Due to its innovative business model, DollarDays prices are not only often far below those which most small business are accustomed to, but the offerings include many name-brand products as well as rock-bottom pricing on overstocked and closeout items. DollarDays International helps its customers to select those items, both seasonal and everyday, which sell quickly to promote both a higher inventory turn and better margins. In 2006, DollarDays made its debut at number 158 on Inc. Magazine 500 list of fastest growing private companies and recently was named one-of-50 second-stage Arizona “Companies to Watch” by the Arizona Small Business Association. DollarDays’ prices are among the lowest available to small businesses. Membership is free and any small business is eligible to shop at www.dollardays.com.