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Wholesale The Secrets Of Retailing, Or: How To Beat Wal-Mart

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The Secrets Of Retailing, Or: How To Beat Wal-Mart

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In The Secrets of Retailing, retail expert Marc Joseph shares practical, "been there, done that" advice on everything from the psychology of buying to hiring employees to working successfully with vendors and promoters.

Secrets of Retail provides expert advice for independent retailers of all sizes, a step-by-step guide to competing against Wal-Mart and other major chains, and guidance on how to manage day-to-day operations (i.e. "retail detail") easily and effectively to ensure profitability.

For those thinking about starting a retail business, and those who just need a little help in building what they have, Secrets of Retail is the friendly, simple, effective, practical, and all-inclusive guide to success in the business.

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"Even an old hand like me in the retail business learned something new chapter after chapter." Raymond Zimmerman, CEO 99Cent Stuff, former President of Service Merchandise

Secrets of Retail covers all the nuts and bolts of setting up shop and building a successful retail business, including:

Selecting a location
Designing a floor plan
Hiring employees
Writing a business plan

Pricing merchandise
Marketing and sales
Negotiating with vendors
Exiting your business

For those thinking about starting a retail business, and those who just need a little help in building what they have, Secrets of Retail is the friendly, simple, effective, practical, and all-inclusive guide to success in the business.

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