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DollarDays Blog Archives Page 1


By Brittany Engelmann @ 2017-05-11 5:00 AM

Retail’s first Instagram royalty was crowned in 2014 by Bloomberg.

Brandy Melville, a clothing retailer aimed at teenagers, built its brand entirely on the photo-centric social media platform. They do no traditional advertising, but they’ve beat the curve on earnings among their competitors.

Granted, Brandy, as the brand is referred to online, has 2.2 million followers on Instagram and thousands more on Twitter and Facebook. That’s unachievable scale for many small retailers, but there are general lessons available from great social brands like Brandy for everyone to glean.

 


By Brittany Engelmann @ 2017-05-09 5:00 AM

With the rise in popularity and increasing sophistication of new technologies for nonprofit fundraising, the way we raise money is changing. And with that change comes a new set of challenges, such as how to motivate and engage volunteer fundraisers for digital campaigns.

It can be difficult to work with volunteers remotely, so here are 5 tips to motivate your fundraisers during crowdfunding or peer-to-peer campaigns, and keep them excited about what they’re accomplishing.


By Brittany Engelmann @ 2017-05-04 6:05 AM

The headlines are hard to miss. Something’s brewing in retail.

Artificial intelligence, robotics and machine learning are on their way, and they’re going to change everything about the retail industry, including who works for you and what skills are important.

What should the average store owner be doing to get ready for the wave?


By Brittany Engelmann @ 2017-05-02 6:00 AM

Mother’s Day is right around the corner, and it’s a great holiday to base your spring fundraiser around. If you haven’t planned one yet, it’s not too late!

Here are 5 last minute fundraising ideas for Mother’s Day to help get your creative juices flowing.


By Brittany Engelmann @ 2017-05-01 10:00 AM

In April we ran a contest asking you to nominate an animal shelter that could use our support, so that we could award 5 winners each a $500 shopping spree. We thank all of the wonderful people who made nominations in our sweepstakes! It is our honor to support these shelters so that they can continue to help animals.


By Brittany Engelmann @ 2017-04-27 6:00 AM

Just the other day a couple of mid-30s men were walking down a main street in a New York neighborhood on a particularly nice day. Both of them had their smart phones un-holstered, and ready to answer any question that might pop into their heads.

One received a Snapchat, and the other caught a Pokemon. One’s Facebook Messenger blonked and the other’s Instagram blinked.

They walked right past store after store, oblivious to the window displays and sandwich boards designed to corral them inside. Those marketing efforts couldn’t match the bells and whistles going off on their smart-phones.


By Brittany Engelmann @ 2017-04-25 6:00 AM

Here at DollarDays, we’re passionate about helping our nonprofit partners achieve their missions. We work with organizations of all types, including homeless shelters. By offering bulk items at lower cost than standard retail, we enable organizations to provide much needed necessities to those in need.

If you’re looking for ways to help homeless citizens in your community, start with this list of common needs that homeless shelters have. Often times when we think of homeless shelter needs, we think of food and bedding. But shelters and those suffering from homelessness have needs that you may find surprising.


By Brittany Engelmann @ 2017-04-20 6:00 AM

The results are in from the annual Temkins Customer Service Ratings Survey and three of the top 25 stores in the retail sector are dollar stores.


By Brittany Engelmann @ 2017-04-18 6:00 AM

If your nonprofit isn’t using email marketing software to communicate with your supporters and drive donations, you’re likely missing out a big chance for engagement. Read on for ideas on how you can take advantage of potentially overlooked opportunities for donations and other income using email marketing.


By Brittany Engelmann @ 2017-04-13 6:00 AM

Nothing is clear about healthcare reform.

What seemed like a foregone conclusion a few weeks ago, that the Republican controlled legislature would make good on years of promises and repeal and replace the Affordable Care Act, or Obamacare, did not come to pass. Now small businesses are left in the lurch as Obamacare lumbers ahead badly in need of repair but unlikely to get any attention.