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DollarDays Blog Archives Page 5

By Brittany Engelmann @ 2017-01-18 3:00 PM

Rosa Parks is one of the most significant historical figures. Her bravery and determination helped to ignite an ongoing battle for civil rights in the U.S. Yet, teaching these topics to children can be complex, and learning about the Jim Crow era can be both confusing and scary for youngsters. February 4th is Rosa Parks Day, and it offers educators the opportunity to teach their students about the tremendous impact Rosa Parks had on the civil rights movement.

By Brittany Engelmann @ 2017-01-16 3:00 PM

Was it your New Year’s Resolution to be debt free by the end of the year? It’s a popular and highly ambitious goal, and with the right mindset, you’re sure to achieve it. Here are some easy tricks to chip away at that debt month after month, without having to significantly alter your lifestyle habits.

By Brittany Engelmann @ 2017-01-13 3:00 PM

It’s a hard to run a business when you aren’t creating profit, which may be a factor in why so many nonprofits struggle. Operating a successful nonprofit is hard work, as you’re depending solely on donations and grants to keep it afloat. According to Forbes Magazine, approximately half of all nonprofits are set up to fail. Yet, with the right strategy in place, you can set your nonprofit up for success from the start. Here are some of the main reasons nonprofits are unsuccessful.

By Brittany Engelmann @ 2017-01-11 3:01 PM

Winter has always been a particularly romantic season. With gentle holiday music flowing from the radios, snow delicately dusting the streets, and the warmth of a natural fire to curl up beside at nights, it’s a season that often brings two lovebirds closer. With Valentine’s Day just six weeks out, lovesick souls are already planning their big romantic gestures. Here’s a guide to help you prepare your online store for Valentine’s Day, so you can squeeze the most profit out of the holiday.

By Brittany Engelmann @ 2017-01-09 3:01 PM

The millennial generation is waiting much longer to start families than all generations preceding them. This is, in large part, due to the struggling economy, lack of jobs, and rising cost of living. Many millennials just don’t view themselves as financially able to start a family. For the millennial moms already raising children, finding ways to make ends meet can be a perpetual challenge. Here are some easy tips to implement this year to improve your family finances and help your monthly budget extend a little bit further.

By Brittany Engelmann @ 2017-01-06 7:00 AM

Window displays are a tricky business, as they have the potential to make or break your company. A window display is the first introduction many customers will have with your business, so if you present yourself poorly, you’ll leave a perpetually bad taste in the mouth of consumers. Here are some of the top best practices for window displays that will ensure you draw customers in, rather than repel them from your store. 

  1. Less is more.

The human brain is only capable of thinking about one thing at a time. When people are bombarded with information, this overstimulates the brain, which causes confusion and results in poor memory retention. It may be tempting to pack everything you can into your store windows, but this only hurts your end goal. The window display should be simple, free from clutter, and presenting a single theme. This will make it much easier for your audience to both absorb and retain the message in your window displays.

By Brittany Engelmann @ 2017-01-04 7:00 AM

As a small business owner, your customers are your entire source of livelihood. It’s no wonder then why a sudden decline in business could cause a business owner to panic. Every business is bound to experience a normal ebb and flow of sales throughout the year, but if your business is continuously declining, this is a serious red flag. Here are some of the top reasons customers leave a business, as well as practices you can implement to reduce the business churn.

  1. They found better value elsewhere.

Value is the primary factor customers seek in a brand, and value consists of a combination of cost and quality. The cost of the product needs to remain competitive with comparable products in the industry, while maintaining a quality that is fair for the price. You should be routinely conducting market research to determine the value of your business offerings compared to your competition.

Just because you provide competitive value today, doesn’t mean you’ll remain competitive six months from now, and you need to be prepared to alter your strategy, pricing model, or business offerings as the economic climate changes. A key way to increase value to your customers is to ensure you’re getting the best value yourself. If your overhead is too high, it will reflect in the prices on the consumer end, so you need to partner with the best suppliers to keep your prices low.

By Brittany Engelmann @ 2017-01-02 7:01 AM

Building brand awareness is the goal of every marketing strategy, and scent marketing is a clever new tactic that is making its way into the mainstream. Research has long demonstrated that scent is the most powerful sense tied to memory, so it can serve as a vital tool when promoting your brand. So, what exactly is scent marketing and how can brands leverage it to improve brand recognition?

What Is Scent Marketing?

Scent marketing is just as it sounds. It’s the use of odors to sell products and improve brand recognition. For hygiene and beauty supplies, scent marketing has long been a necessity, and consumers are instantly attracted to the best and most natural smelling beauty products available. However, recently other types of retailers have implemented scent marketing to sell their brand, and it’s proven to be quite successful.

By Brittany Engelmann @ 2016-12-30 7:12 AM

The Use of Color Is Vital

It has long been known that colors impact mood. According to Psychology Today, the reason for this phenomenon is likely cultural. From the time of our birth, we are inundated with colors and ideas about these colors, which collectively shape the way we experience certain colors. When colors like pink and purple become so highly associated women in our culture, those colors become instantly be associated with femininity. When the color black is strongly associated with death and funerals, it tends to impart a somber and serious tone.

The ways in which you use color with your mannequins should be determined based on the type of energy you’re trying to create in your store. For example, if your goal is to sell your hottest new summer lines, your mannequins should be wearing summer colors like vibrant yellows and oranges, as opposed to colors associated with winter, like blue and gray.

By Brittany Engelmann @ 2016-12-28 7:12 AM

The new year is here, and with it, many people are looking to overhaul their life and bring in the new year with a new and better version of themselves. Your business can and should do the same. As time passes, marketing strategies lose relevance, and businesses need to revise their strategy to keep their customers engaged. Here are five of the major changes you should make to your marketing strategy in the coming year to ensure your business remains relevant.

  1. Stop focusing on new customers.

Many businesses are obsessed with attracting new customers, so much so that it detracts from their marketing strategy. In actuality, it’s returning customers that largely make the success of a business, not a never-ending flow of new customers. Repeat customers tend to spend about 33 percent more than new customers, and boosting customer retention by only 5 percent has been shown to increase profits by over 25 percent. In the new year, you should develop a strategy that’s focused on customer retention and deepening relationships with current customers, rather than simply drawing new customers in.