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4 Charitable Ways Your Small Business Can Embody the Spirit of Christmas

By: Brittany Engelmann-- 2016-11-14 10:30 am --

Christmas is just six weeks away, and shoppers are already flocking to the stores. Studies indicate that consumers are more willing to patronize businesses that contribute to charity. In fact, 65 percent of customers’ report viewing charitable businesses favorably. By getting involved in charitable causes this winter, you can boost sales, establish deeper bonds with customers, and empower nonprofit organizations within your community. Here are some ways your small business can embody the spirit of Christmas through charity.

  1. Host a charitable business party.

Workplace Christmas parties are a given around the holidays, and you can take yours to the next level by offering a charitable twist. Here are some unique and fun ideas to raise money at your next Christmas party.

  • Have a raffle. Raffles are a great way to raise money, as they offer contestants a prize in exchange for a small ticket fee. You could purchase a real prize or you could offer a workplace incentive, like an extra sick day or lunch with the boss.
  • Host a charitable White Elephant game. White Elephant is often a hit at holiday parties, as they allow people to exchange and receive gifts without spending a lot of money. Instead of exchanging physical gifts, ask employees to donate a set amount to a charity in the name of the person they were assigned.
  • Have a silent auction. Silent auctions allow you to raise a lot of money quickly, while providing donors with an incentive to spend. It also entails a competitive edge, which often results in people donating more than they otherwise would.
  1. Choose a volunteer work day with your staff.

Take a day off work, and dedicate it as a time your staff members can come together and volunteer at a local nonprofit. Many nonprofits need extra help around the holidays, especially soup kitchens and homeless shelters. It offers an easy and cost-effective way to give back, while providing an engaging team bonding experience as well.

  1. Host a fundraiser.

Hosting a public fundraiser at your business has two main advantages; it helps to raise money for a noble cause, and it also increases brand awareness. People who may otherwise be unfamiliar with your store will come to support an organization they hold dear. Meanwhile, they’ll be connected to your brand, and your company will receive the positive recognition it deserves.

  1. Contribute a portion of sales to a local charity.

You can incentivize consumer spending by offering to donate a small percentage of each sale to a charity in need. You’ll be more likely to win the hearts of consumers by giving to a local charity that’s well-known in your community. By making the percentage small, such as one to two percent, it won’t impact profits considerably, and you’ll compensate for that money in increased sales.

In wintertime, many nonprofits are more in need than ever, as poverty has greater impacts in winter than in summer. There is no better time to partner alongside a nonprofit organization in need. To plan for your next fundraiser or charitable event, you’ll need the right tools and supplies to make it a success. At DollarDays, we offer low rates on all the goods your company needs most, enabling you to host a killer raffle or a wildly successful fundraiser at little cost to your business. Visit our store today, and start planning your next charitable event.