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4 things to do during Self-Improvement Month

By: Jessica Urgiles-- 2015-09-08 3:09 pm --

September is National Self-Improvement Month. By this point, New Year’s resolutions of a better, skinnier, richer you have long been forgotten. With the holidays quickly approaching, this may be the last month of the year to truly dedicate some quality time to yourself and your business. Here are a few tips to improve your small business this September:

  1. Read

What do Oprah Winfrey, Bill Gates and Warren Buffett have in common? Other than being wildly successful, they’re all avid readers. Reading doesn’t only expand your knowledge, but you’ll be exposed to new ideas you can emulate in your own business. Becoming a bookworm is one of the best things you can do for your small business. Thankfully, the Internet is an endless library that allows you to become an expert in any industry. Keep up with blogs (like ours!) for advice and turn to Google Scholar for scholarly literature.

  1. Try something new

Humans are creatures of habit, but stagnancy is detrimental to any business. If you’re not experimenting and trying new things, you’re not growing. Continuing to do things a certain way just because it’s the way it’s always been done doesn’t mean it’s efficient. For the sake of your small business, push yourself out of your comfort zone. Do something you’ve never done before — spice up your marketing efforts or redesign your website and analyze the results.

  1. Update social media profiles

Many small business owners sign up for social media accounts simply because they feel they have to do it, but they don’t actually use them. Do your social media profiles serve as positive reflections of your business or did you create them and forget about them? With 75 percent of consumers consulting social media before making a purchase, you can’t afford to have a lazy social media presence. Dedicate an afternoon to updating your social media profiles — at the very least, ensure that you have current contact information and a link to your website. We’ll be providing a social media guide for small businesses in a couple of weeks so check back with us if you find yourself in need of direction!

  1. Review finances

Is your small business truly successful or are you one bad month away from losing it all? Do you have a retirement plan? These are questions that most small business owners don’t like to think about, but they’re critical to your future. Consulting with a financial advisor is a worthy investment if you don’t currently have a long-term fiscal plan for your business. Seeking the advice of a professional may be the most rewarding thing you do all year.

What are you doing to improve your business this month?