If you are trying to make it in the current economy, then you understand the importance of online marketing. A blog is one of the best ways to build visibility for your website. Here are six reasons your small business needs a blog.
1. Blogging Is Good for Search Engine Optimization
When you write about your business in blog posts, you will use common keywords and phrases. The search engines will see these keywords and send searchers to your site. The more posts you have, the more chances you have that the search engines will show one of your posts to a searcher using your business keywords.
2. A Business Blog Tells Your Story
People respond well to stories, and in your blog you will be able to tell the story of your business. Over time, readers will see how your business has grown and how you have responded to the challenges you face. Long time readers will become invested in your success and will find it hard to imagine doing business with anyone but you.
3. Your Blog Shows You Are an Expert
As you write about your customers' challenges, you will be showing readers that you are an expert in your field. Readers will turn to you when they have questions because they trust you to give good answers. You can then use those answers to write new blog posts that continue the cycle.
4. You Can Test New Ideas on Your Business Blog
Sometimes businesses have great ideas, but after they spend the money on development and they bring new products or services to market, their customers fail to respond as these companies expected. On your business blog you can test your ideas to see if what you are considering will actually appeal to your customers. You will save a lot of money when you take the time to learn in advance what your readers think will be a hit. Sometimes, the feedback you receive will make your good idea even better.
5. Blogging Creates Interest
Of course, when you have a great idea, your blog will help you get the word out and make your customers hungry to buy. Because they will have had a part in advising you, these customers will be eager to become your advance promoters.
6. Blogs Make It Easy to Add Fresh Content
Content is king on the Internet, but not everyone has the coding skills to create a website from scratch. Fortunately, with a blog on your site that has a visual editor, you can add new posts as easily as writing a letter in a word processor. Even if you only add one post each week, at the end of the year your site will have 52 pages of content that keeps your website fresh and searchable.
Every small business needs a blog to compete in this economy because blogs increase online visibility while communicating with customers. Plus, once published, each post remains a permanent advertisement for you and your business.