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9 Easy Tips for Writing Good Content

By: Jackie Eldridge-- 2013-12-31 3:00 am --
Reprinted from FeedFront Magazine
By Jackie Eldridge, Affiliate Manager, DollarDays

Google DOES rule the world. If you don’t keep up with Google’s algorithm changes related to content, you may be traveling in reverse. The freshness and quality of your content are more important than ever before. Post as often as you can and update trending topics related to your business if you want to make Google happy and ultimately obtain better search engine rankings. The most effective search engine content appeals both to readers and search engines.

Nine tips to help create successful content:

 

1. Create your “Own Voice”

  • Write in a manner that is memorable and credible. Fresh, well written content will make you the authority in your vertical and ultimately successful.

2. Choosing the Right Keywords

  • Search engines identify your website content with the help of keywords. These are usually closely related to the search terms that are entered by the users in search engines. Use keyword research tools like Google AdWords’ Keyword Planner for help.

3. Relevant Content

  • Remember you are writing for your readers, not search engines. It may be difficult to use some of the popular keywords grammatically, but try. Although search engines look for the keywords in particular, they want quality, relevant content. Make sure the content is interesting and adds value for the readers.

4. Keyword Placement

  • DO NOT to overuse (stuff) keywords! The best way to use them is in the beginning of paragraphs and subheads.

5. Keep it short

  • Readers want short, succinct information blocks that can help them learn something, solve a problem or make a buying decision. Four to five lines in a paragraph is plenty.

6. Subheads, Bullets and Numbering

  • Each complements short paragraphs and provides a visual break for the reader. People don’t have time to read everything they see. It’s up to you to make it as simple as possible for them to grasp your message by using subheads, bullets and numbering so they can get the gist of your content in a quick scan. Since most readers are “skimmers,” subheads can be a terrific tool to engage readers and keep them moving through your content.

7. The final check

  • Read through it again only looking at the subheads, numbers and bulleted lists. Do you get the gist of your content by only reading these? If so, you have done well.

8. Proofreading!

  • If you’re like most, you are bound to make a typo or two. Make sure you proofread your content for typos, clarity and grammatical agreement.

9. Never!

  • Never underestimate the value of a professional copywriter on your team.

Eldridge is a marketing professional and currently Affiliate Manager for DollarDays.com (Alexa: 3,913).