• Get FREE SHIPPING on eligible orders over $499

    See details

  • Winter Store: Find essentials for men, women & kids!

    Shop now!

Need help? (877) 837-9569

Affiliate Summit West

By: Jackie Eldridge-- 2015-01-21 2:50 pm --

DollarDays' director of marketing, Jackie Eldridge, and two other e-commerce industry leaders, Helen Fang of Coupons.com and Sylvia Cintron of Check Into Cash, were panelists at Affiliate Summit West in Las Vegas on Jan. 21. Tara McCommons from LinkConnector Corporation moderated the panelists. The business model diversity among the panelists provided an exciting cache of industry knowledge.

The dynamic trio spoke to a packed hall of affiliate marketers who were interested in learning about what is and isn't working in affiliate marketing. The main purpose was to provide insights about surprising yet effective changes introduced by each panelist's own affiliate marketing efforts, which included the challenges they anticipate in 2015 and relationship optimization.

The panel chose six questions to answer, which encouraged a flood of questions from the audience:

  • Looking back on Q4, what was the smallest change you made with your affiliates marketing efforts that garnered the biggest positive result? What was it about that change that produced this strong result?
  • What is one issue you are struggling to overcome with your affiliate and/or merchant partners?
  • How are your products/services promoted in ways you never anticipated?
  • What do you view as the most disruptive threat to your affiliate marketing efforts in 2015? How do you plan to overcome this threat?
  • What do you find is the best way to optimize a relationship and/or resolve a problem with an affiliate marketing partner?
  • What do you feel is the optimal role of a network or OPM affiliate manager?
The audience was engaged and hungry for advice from top talent in the affiliate marketing space. Learn more about DollarDays' affiliate program here.