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Anticipated 2017 Retail Trends

By: Brittany Engelmann-- 2016-12-21 7:00 am --

To remain ahead of competitors, you also have to stay ahead of your customers. That means anticipating the needs and wants of consumers before trends hit the mainstream. The coming year is bound to bring with it a shift in consumerism that will force retailers to rework their business strategies. Here are some of the top anticipated retail trends to prepare for in the new year.

  1. Brick-and-Mortar Stores Stagnate as Online Shopping Booms

Don’t panic. Brick-and-mortar stores will continue to be relevant in 2017, but the trend of online shopping will pose a greater threat than ever. Brick-and-mortar stores will need to offer more value to consumers to maintain foot traffic by offering customers incentives that can’t be found online. In addition, brick-and-mortar stores should cater to the online trend by boosting their Internet marketing strategy and offering a wider product selection online.

  1. Marketing Will Incorporate All Senses

Effective marketing pitches need to appeal to as many senses as possible. In addition to being auditorily compelling and visually appealing, some brands are going the extra mile by incorporating the sense of touch and smell into advertisements. Smell is considered to be the sense that’s most tied to memory, so it follows that it’s highly effective at promoting brand awareness. Scent marketing is the latest marketing trend that allows brands to connect customers to their products on a more emotional and personal level.

  1. Larger Retailers Will Turn to the Internet of Things (IoT)

Eliza Fisher, a marketing strategist and editor at Social Annex, Inc., says that 2017 will likely notice a rise in the retail applications of IoT. IoT is the application of Internet to real-world devices. One of its more prominent uses has been to create smart parking lots where sensors can identify empty parking spaces and alert drivers through an app. Fisher believes that in the coming year, large retailers will finally have the budget to innovate IoT retail applications for their business. So how do smaller businesses keep up? Fisher says small brands will have to distinguish themselves from competitors in ways that are sustainable for their company, such as through the use of loyalty programs and data-centric marketing.

  1. Made-to-Order Products Will Be Mainstream

This is great news for small businesses, as it requires less of an upfront investment in inventory, while providing a distinct appeal to small businesses that large brands can’t compete with. More people will be in search of custom-made products, rather than batch-made brands.

Is Your Business Prepared for the New Year?

The retail industry is anticipating some major changes in the coming year, and small businesses need every advantage to keep up. To give yourself the greatest possibility of success in the coming year, you need to ensure you’re partnering alongside distributors who support your success.

At DollarDays, we work alongside small businesses to ensure they have everything they need to compete in the cutthroat retail market. We offer a wide range of merchandise, including office supplies, mannequins, and display cases. With low rates and a variety of bulk packages to choose from, you can select the quantity that fits best with your business model. Visit our website today and see for yourself.