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Charity and Press

By: Joshua Unseth-- 2010-05-10 12:00 am --

Owning a small business and trying to grow and maintain your business can often be a daunting task. You have just a certain amount of dollars each month that you are able to spend on marketing and advertising. The key to successful small business ownership is keeping your business in the forefront of everyone’s minds.

There are several easy win-win suggestions to help you maintain profitability and contribute to the welfare of your community in the interim.

What are the not-for-profits in your area of influence could use a helping hand? Is there a food pantry that serves your local community? Contact them and offer to be a collection point for a particular month. Oftentimes, the local community newspapers will write editorials for the non-profit organizations, even full-length features, and this translates into free media exposure for your small business. This is an endeavor that could save you hundreds of dollars in advertising fees in exchange for your time and talents to benefit the needy in your midst.

This works extremely well for almost any small business type in just about any community. Whether you act on behalf of the local ASPCA to collect blankets, food, toys or dollars for the rescued animals or just collect clothing for the local chapter of the American Red Cross – most of these organizations will even recognize your small business on their own websites as well as the local media attention you will receive.

You can even sponsor a teddy bear drive for the local police force. Collect teddy bears from your customers to give to police officers to place in the trunk of their vehicles. The bears can be given to children who are involved in motor vehicle accidents to help lift their spirits during a traumatic event in their young lives until the situation is resolved. The police will be forever grateful for your contribution and again, another media event as you present the police force with your loving gifts.

Another small business consideration would be to adopt a local school team event or sport. For the investment of a small donation to purchase uniforms or t-shirts, your small business will benefit from the team’s exposure at school events and your business name will be reflected in the school’s programs. A very worthy and smart business investment with a return on investment that is priceless.

Aside from the free media exposure, your small business will be making a huge impact on the community and the community will respond to your business. This is called “Good Will” and it is invaluable to any business to continually provide good will through community efforts. The value-add to your business can never be measured in terms of building relationships and driving the integrity and values of your small business name.

Think outside the box, but give within the community and you will see your business benefit from it.