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Helpful Hints for Small Business Owners this Fall

By: Joshua Unseth-- 2010-10-25 2:00 am --

Owning a small business can be a fun and exciting challenge, full of promise and adventure. Whether it's a part-time gig or an up and coming franchise hopeful, a successful owner never stops learning about ways to improve business. There are several helpful pointers that could benefit business owners for fall and the upcoming holidays.

It's no surprise that fall is arts and crafts season. All around are signs of the season, from scented candles to decorated pumpkins. With Halloween coming up, it could be an opportune time to step out of that comfort zone. There are many businesses that thrive just by placing decorated pumpkins or a scary ghost in the window. These are just some ways of attracting the customer's attention.

Obviously, the goal of any business owner is to maximize profit and minimize overhead cost. One way to save on supplies is to buy them wholesale! Often times the only difference between retail and wholesale is the price. Thrift stores can be an excellent resource for buying desks, chairs, staplers, books, and signs that are of comparable quality to many retail stores. Also, one could find many free items and bargains in the Classifieds section of their local newspaper. A business owner might also save money by doing his or her own signs, or by hiring a local up and coming artist to do it cheap.

There is a lot of talk these days about how websites are ingenious marketing tools. However, nothing compares to one-on-one interaction with customers. Set aside a few days in October, put up that tent, and talk to people. There are many events and festivals in the fall that cater to this type of promotion. This would also be a great opportunity to hand out business cards. Another idea is to pass out flyers door to door. One would always want to first check with the local city hall or other authority to make sure this would not violate any laws, of course.

These small suggestions are aimed to help the business owner approach their business from another perspective. Marketing, saving money, and customer service are all factors that contribute to the success of a small business. With a little creativity and proper resources, a small business can soar to new heights.