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Prepare Your Retail Store for Mother's Day Shoppers

By: Brittany Engelmann-- 2016-05-02 8:00 am --

Mother’s Day in the U.S. can be traced back to before the Civil War, when Ann Reeves Jarvis started a Mother’s Day Work Club to educate women about childcare. From there, it steadily evolved into the holiday we know today, where people can show some well-deserved appreciation to the hardworking women who raised them.  

Mother’s Day is a huge day for retailers, raking in nearly $20 billion in sales across the country. Between cards, candy, flowers, and jewelry, retailers everywhere have ample opportunity to cash in. To ensure your Mother’s Day sales are successful, you need to prepare your store well in advance of the shoppers to come.

Keep Your Shelves Stocked

Stock your shelves with all of the classic Mother’s Day gifts. Buy bulk greeting cards, candy, flower arrangements, jewelry, and other small gifts that are ideal for women. Consider hanging a sign out front to advertise your Mother’s Day gifts and draw more shoppers into your store. You can also send out email blasts, SMS notifications, and social media posts to let your customers know about your Mother’s Day gift ideas. Be sure to keep some gifts positioned near the register to increase visibility and encourage last-minute sales.  

Offer Mother’s Day Activities

There are a variety of industries that can benefit from offering Mother’s Day activities or incentives to families. Restaurants can increase sales by providing Mother’s Day brunch specials. Retail stores can offer Mother’s day sales that encourage mother-daughter shopping excursions. Spas can offer Mother’s Day discounts to draw in more customers. You can also use Mother’s Day as an opportunity to show your appreciation to your customers. Offer a small gift, like a rose or piece of candy, to every mom who patronizes your store on Mother’s Day.

Cater to Last-Minute Shoppers

Mother’s Day is one of those holidays that has a tendency to sneak up on people, leaving them unprepared. Be sure to offer a lot of last-minute gift options like freshly prepared flower bouquets, chocolates, and gift baskets.

Use Social Media to Reach Out to Customers

In addition to increasing sales, Mother’s Day also provides the opportunity to connect with your customers on a deeper level and strengthen your customer retention. Use your social media accounts to let the moms know how much they mean to your business. You could consider hosting a social media contest and award a prize to the winning contestant. A mother-child photo contest, for example, is a fun way to keep customers engaged with your business. You could pick a theme, like the goofiest mother-child photo, and provide a $25 gift card to the winning picture.

Give Back to Moms Across the Globe

Mother’s Day honors the nurturers and caretakers of our society; the very people who have given their time and resources to raise and provide for us. Use Mother’s Day as an opportunity to show your appreciation for mothers across the globe. Offer to donate a percent of all sales the week of Mother’s Day to an organization that is providing resources and empowerment to women globally.

Mother’s Day has the potential to be incredibly profitable for retailers, allowing retail stores to fuel sales and connect with more customers. With the right attitude and a strategic approach, you can squeeze more profits from your Mother’s Day sales, while boosting the satisfaction of customers. Search a variety of wholesale Mother’s Day gifts and prepare your shelves for the shoppers ahead.