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Shelf Movers: Popular Items for Online Retailers

By: Brittany Engelmann-- 2017-03-09 6:00 am --

Many people can remember what life was like before the internet, but few people can imagine a future without the advantages it provides. There is no better example of this than online shopping.

Online shopping provides the ultimate convenience for that certain type of busy individual who doesn’t want to spend their free time waiting in line at the store. The analytics firm comScore and UPS polled 5,000 people and found that 51 percent of consumers did the bulk of their shopping online in 2016, which is up from 48 percent in 2015.

Online retail stores have a unique opportunity to anticipate seasonal trends and stock up on the products their customers are looking for. Listed below are some popular items your customers will be looking for this spring and summer.

School Supplies

Parents have a lot of on their plates these days with work, PTA meetings, school activities and sports for their kids taking up a huge chunk of their time.  According to this article, the costs associated with school shopping are a major stress point for 52 percent of parents. And 34 percent of parents feel like they shop for school supplies throughout the entire year, not just in August. A few must have school supplies are character backpacks, headphones, earbuds, folders and binders.

Birthday Party Supplies

Birthday parties are a frequent weekend activity for most elementary school aged kids which can leave their parents scrambling to find a gift at the last minute. Not to mention, the costs associated with planning your own child’s party can add up quickly. Parents will be on the lookout for birthday staples like gift bags, invitations, “Happy birthday” napkins and party hats.

Holiday Items

Many Americans love to take part in the festivities that each holiday has to offer, doing things like decorating their homes, giving gifts and hosting friends and family at a party. St. Patrick’s Day and Easter are the two up-and-coming holidays, so shoppers will be on the lookout for St. Paddy’s Day attire as well as Easter baskets, greeting cards, Easter cut outs and plastic eggs.

Summer Items

March brings with it the anticipation of warmer weather and the knowledge that summer is quickly coming! After a long winter spent indoors, many people will be eagerly anticipating lazy summer days at the pool and vacations with their family. Your customers will love our large selection of summer items including beach buckets, pool floats for the kids, water guns and bubbles.

The advantage of being an online retail shop is that you are there for your customers 24 hours a day, seven days a week with just the click of a button. Throughout the year there will be numerous holidays and events that customers will be shopping online for so the only question is, will your online retail shop be prepared for these spikes in sales? By being prepared you can make 2017 your best year yet for sales.