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Week in Review (October 8)

By: Joshua Unseth-- 2010-10-08 12:00 am --

Advertising Made Easy for Your Wholesale Business - October 4, 2010

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For those new to the internet wholesale business, three advertising tips are offered to help bring a particular business to the forefront. Be sure to use 21st Century advertising techniques as opposed to a more antiquated technique like cold-calling. Consider using paid search advertising such as banner ads to reach a wider population. Join a trade or industry organization to learn from more experienced business owners and operators as well as to circulate your name and business.

E-retailers Capture More than a Third of All Halloween Consumers - October 5, 2010

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Internet Retailer recently conducted a poll and found that 35% of all consumers who purchase Halloween merchandise will do so online, with the average shopper spending between $25 and $100. The largest consumer demographic, at 46%, is 18-34 year olds. Shoppers are attracted to online sellers for convenience, selection, lower prices, and the ability to comparison shop. The largest incentive to purchase from a particular seller is a free shipping offer.

The Secret to Setting Great Prices… and Still Making Money - October 6, 2010

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Appropriate and competitive pricing is essential to running a profitable business. A variety of pricing options are offered for consideration depending upon the business and its inventory. Cost-based pricing is a simple method for small internet retailers while competition-based pricing may be more effective if time to research is not an issue. Penetration pricing may be an option for some new sellers, and price bundling can be a way to move slow-selling inventory.

EBay Buyer Protection: What It Is And What It Means For Buyers And Sellers - October 7, 2010

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Ebay has recently streamlined its buyer protection and customer service process in order to provide greater assurance to both buyers and sellers. If an issue between buyer and seller arises, the first step is to contact the other party and try to keep the issue between the two parties. If a resolution is not achieved in a timely fashion, ebay customer service should be contacted so as to act as a mediator between the two parties. If the issue is not resolved but the item is covered under buyer protection, ebay will refund the full purchase price. Though there are a few exceptions, the buyer protection plan covers all items purchased through an approved online credit card processing company.

Social Media Marketing Tips for your Dropship Business - October 7, 2010

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Social media marketing is an efficient and fairly simple way to market a business; however, tips are offered to ensure that it is being used correctly. The seller should have a goal/purpose for using social media marketing, compose informative and engaging posts or tweets, be aware of the target audience, be authentic, and comment on other posts by tactfully offering advice in areas of expertise.