E-Commerce: FREE SEO Tools From Google - Jun 09, 2010
Search engine optimization is essential to the success of any website. If you run an e-commerce website, take advantage of the free SEO tools offered by Google. Some of the features that are available are: Google Analytics, Google Trends, Google Keyword Tool, Google Website Optimizer, Google Webmaster Tools, and Google Traffic Estimator. By using these tools, you can discover what keywords are bringing new visitors to your site, which keywords are converting to sales, which page formats convert best, and the links pointing to your site.
Keeping Things Fresh
Keeping brick and mortar stores looking updated and appealing is a never ending task. If your store starts to look stale, customers will not notice it or be compelled to enter. Changing the look and feel of your store can really help. This article offers some advice on some easy to implement techniques that a store owner can use to dazzle customers and those passing by. To create an atmosphere that the store is fresh and updated might make all the difference.
Picking And Utilizing Your Drop Ship Website Testimonials - Jun 4, 2010
Testimonials on web sales pages has been proven to be an effective sales technique. Choosing the right testimonials to display on your site can mean the difference between gaining your customer’s trust and losing it. You must match testimonials to the product benefits which you are focusing on. Choose testimonials that are both positive and provide useful information. Testimonials that back up your claims are always desirable. To make the testimonials seem real, post the person’s first name and where they live. Be certain to gain the person’s permission to use their testimonial on your site.
E-Commerce: 7 Tips for Success with Pay Per Click - Jun 09, 2010
Pay per click advertising through Google can be an effective method of promoting your website. In order to make the most cost effective use of the advertising, you must know how to use the service effectively. This article provides seven often overlooked tips to maximize the click through rate of your ads. Simple changes such as using capitalization, using numbers in your headlines, and capturing readers’ attention by creating a sense of urgency will improve your results dramatically.