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Wholesale Week in Review (July 30)

By: Joshua Unseth-- 2010-07-30 12:00 am --

Sales tax debate flares up on Capitol Hill - July 29, 2010

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Members of congress are meeting to discuss the Delahunt bill which mandates that e-commerce retailers collect and pay sales tax on items sold online. Proponents of the bill state that online retailers have a price advantage over traditional brick and mortar stores which presents an environment of unfair competition. A resolution which opposes the Delahunt bill has been introduced by Rep. Paul Hodes (D, NH) which holds that any federal legislation which restricts the internet’s open environment will hurt consumers and ultimately, the economy. Online retailers have differing opinions regarding the burden tax collection might have on their online conversions.

EEC Launches YouTube Marketer Education Channel - July 29, 2010

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The Email Experience Council of the Direct Marketing Association launches a channel on YouTube directed at direct marketers in email campaigns. Episodes include email marketing best practices, emailing for branding, and analytics for email marketing. The content is educational, entertaining and engaging to the viewers. Additional professionally produced educational videos will be added to the initial listings in the future. Check out their Channel on YouTube.

Top-end Wholesale Goods, with a Woman’s Touch - July 27, 2010

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Eve Nober of DLM is no stranger to the retail clothing business, After a career as a buyer and manufacturer of a clothing line, she decided to start her own business as a high end retail jobber. DLM acquires overstock and liquidation merchandise from major retail chains. Each item is hand inspected for quality; only the best quality items are offered to DLM customers. Their selection of top quality merchandise simply cannot be beat with big brand names such as BCBG: Max Azria, Helmut, Juicy Couture, True Meaning, Perry Ellis, and 7 for All Mankind. Customers may visit the DLM showroom to pull items or purchase lots for shipment via UPS.

Get Creative With Cross Selling to Increase Dropship Profits - July 25, 2010

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Using cross selling techniques has long been an effective tactic to increase the return on investment of any sale. Cross selling is founded on the idea that a customer already in a frame of mind to buy, will likely buy more if given the right incentive. Listed are some tips for effectively cross selling to increase drop ship or website sales: Choose accessories which complement the primary item being purchased; Use loss leader items to attract customers and then introduce a target product; Bundle items together in photos to create a perception that the items should naturally be purchased together.